Latest News & Insights
Why Your Marketing Isn’t Converting – And How to Fix It
Mastering Generative Engine Optimisation (GEO): Adapting Your Content for AI Overview
AI in Marketing: Hype vs. Reality for Marketing Managers
Google’s Search Market Share Drops Below 90% – A Shift Marketers Can’t Ignore
The Power of Hooks: Why They’re Essential for TikTok’s & Reels
Fixing Your IG Grid: What to Do When It Switches to Portrait
Our Favourite Marketing Campaigns of 2024
Our Picks - Top Influencers of 2024
The Importance of Owning Your Audience
In light of the recent news about a potential US ban on TikTok, it's become more evident than ever that brands, content creators, and business owners can't rely solely on social platforms to communicate with their audience.
The ABC of UGC
User Generated Content, or UGC is a highly efficient way for social media marketers to generate fresh content, increase brand visibility and boost brand love online. Find out how to incorporate it into your social media marketing plan.
Social Trends for 2024: Our Predictions
In this blog post, we explore the social media trends that many are predicting will shape user experiences in 2024.
Unveiling 2023’s Social Media Stars
Check out our picks for the social media winners (and losers) of 2023…
Does your brand really need a social media presence?
For the record: if you are a brand that does business with people, then social media is an important channel for you to include in your marketing mix.
That’s because, regardless of whether you’re a B2C, B2B, NFP or something else, the people you want to do business with are using social media.
Looking for new ways to boost product sales? Pinterest might be the answer
How and Why to Advertise on Spotify
How to get a Google Featured Snippet.
Google Ads Grant for Non-Profits in NZ
Facebook Marketing: What is a Conversion Lift?
Meet Carrissa, Experienced Digital Account Manager
We interviewed our strategic social media and digital marketing specialist at Matter Agency to learn more about her digital marketing journey, plus her thoughts on the future of the industry.
Why You Need UGC In Your Social Media Strategy
Here is a breakdown of why you need to add user-generated content to your social media marketing strategy, plus our favourite examples of it, and some top tips on implementing UGC.