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The Importance of Owning Your Audience
Laine Morrissey-Brown Laine Morrissey-Brown

The Importance of Owning Your Audience

In light of the recent news about a potential US ban on TikTok, it's become more evident than ever that brands, content creators, and business owners can't rely solely on social platforms to communicate with their audience.

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The ABC of UGC
Lisa East Lisa East

The ABC of UGC

User Generated Content, or UGC is a highly efficient way for social media marketers to generate fresh content, increase brand visibility and boost brand love online. Find out how to incorporate it into your social media marketing plan.

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Does your brand really need a social media presence?
Lisa East Lisa East

Does your brand really need a social media presence?

For the record: if you are a brand that does business with people, then social media is an important channel for you to include in your marketing mix.

That’s because, regardless of whether you’re a B2C, B2B, NFP or something else, the people you want to do business with are using social media.

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