Google Ads Grant for Non-Profits in NZ
Are you a charity or non-profit? Want to spread your message, increase brand awareness and get more donations, but lack a marketing budget to do so?
Well, as social media experts on the pulse of digital marketing in New Zealand, we've got some good news for you: You can get up to $10,000 per month in Google advertising in an initiative for not-for-profits. Amazing right?
Check out the article below where we tell you more about Google ads grant, how to apply plus an option if you'd like to improve your Google ads skills and help out a charity in need.
What are Google Ads Grants?
Google Ad Grants help nonprofits in New Zealand and globally share their causes with the world. With this grant, your non-for-profit can:
Raise awareness, attract donors, and recruit new volunteers.
Access to up to $10,000 per month in search ads shown on Google.com.
Change the world with your charity's message.
Not a Google ads guru? No stress, there are plenty of resources to help you out, which we've outlined a little later in the article.
How can I get started?
1.First, apply for Google for Nonprofits:
Once Google has verified your organisation's eligibility, you'll be able to activate Google Ad Grants. Your organisation must hold valid charity status in New Zealand – or wherever else you are based.
2. Next, Activate Your Ad Grants:
You can do this by using the same login email for your Google for Nonprofits and Ad Grant accounts.
Sign into Google for Nonprofits.
Click "Active Products" then "Get Started" under Google Ad Grants.
Fill out the assessment by clicking the eligibility form link.
Click "Activate" to submit your organisation for review.
3. Now it's Time to Launch Your Campaign:
If Google has approved your activation request, you'll get an email invitation to your Ad Grants account, you can set up your first campaign!
Google has a great step-by-step video series on this; showing you how to plan, build and launch your first digital marketing campaign.
Need help? Google offers free support.
Many not-for-profits employ incredible all-rounders having a go at digital marketing without formal training. While they do an amazing job, launching a Google Ads campaign can be technical and confusing without extra support.
If you’re a motivated self-learner, check out their self-service education options, where you can build your knowledge on a range of subjects related to Google Ads.
Prefer more guidance? Google also offers pro bono account support via their "Nonprofit Marketing Immersion". You can receive free marketing help for your organisation from students or volunteers who are certified in Google Ads.
With the Nonprofit Marketing Immersion, you can:
Access cost-free marketing help for your organisation from students or volunteers certified in Google Ads.
Receive hands-on help with your ads.
1. First up, register
When you're ready, register to be matched with a student/volunteer team. The Nonprofit Marketing Immersion runs all year, so you don't need to worry about a deadline to apply. Register here
2. Match with a volunteer team
As soon as there’s a match available, you will be matched to a student/volunteer team that has passed the Google Ads certification exams and is led by an advisor.
3. Launch campaigns with account support at no cost
Throughout your partnership, your student/volunteer team will help you launch ads and deliver a post-campaign report with future recommendations to optimise your account.
Are you a student or volunteer, and want to help?
Often it's hard to land a role in digital marketing without any experience. This is a great opportunity to get some real-world experience while helping out a charity in need. Power up your CV, build your networks and get some good karma in the process.
Boost your digital marketing skills with real-world, hands-on experience.
Create campaigns for a nonprofit that needs help to raise awareness for their cause.
Get hands-on experience with Google Ads.
Develop valuable analytical and consulting skills.
Help nonprofits make a big impact.
Check out the steps below to find out how.
1. It's Time to Get Certified
Before you are eligible to be matched to a nonprofit client, you'll need to pass the Google Ads Search Certification and Measurement Certification exams. You can pop these straight onto your CV or LinkedIn profile when you're certified – you're one step closer to being a Google Ads Guru!
2. Register Your Team
Your advisor must register here first. Want to be an advisor to a team? Learn how to do that here. Once your advisor’s registration has been verified and approved, one Team Captain per team needs to register here.
3. Match with a nonprofit
Google matches you with a nonprofit client, and you spend eight weeks working to improve their Ad Grants account. Training and step-by-step guides will help you through the process.
So, there you have it - a simple breakdown of how to make the most of this awesome initiative from Google. As Google Ads experts, Matter Agency can also give you a helping hand in this area. Just get in touch with us today.