How and Why to Advertise on Spotify
Getting bored of Google ads and mediocre results on Meta Ads Manager? Have you considered advertising on Spotify?
How many times do you tune into Spotify each day? Perhaps as you shower and brush your teeth, brew your coffee over a podcast, beat the morning traffic blues with your favourite album, or create some stimulation while working from home.
Businesses have a unique opportunity to reach their target audience in a more personalized and engaging way with Spotify ads.
In this blog post, we will explore why New Zealand businesses should consider advertising on Spotify and provide a step-by-step guide on how to do so effectively.
First up, Why Spotify?
Massive User Base: Spotify boasts an extensive user base, with millions of people in New Zealand using the platform regularly. According to DemandSage, "Spotify controls 33% of the global music streaming market as of 2023." This means you have the potential to reach a vast and diverse audience, making it an attractive option for businesses of all sizes.
Targeted Advertising: Spotify allows you to target your ads based on various factors such as age, gender, location, and even music preferences. This level of precision ensures that your message reaches the right people at the right time.
Check out the below snippet taken from The Spotify Website:
" Targeting on Ad Studio. It starts with demographics: age, gender, location, and platform. Our advanced targeting options are interests, real-time contexts, genre targeting, and fan base targeting for music-related campaigns. You can use one advanced targeting option per ad set."
Engagement: Unlike traditional ads that viewers can easily skip or ignore, Spotify ads are often heard by users actively engaged with the platform. Whether they're listening to their favourite playlists or discovering new music, your ad has a captive audience.
Data-Driven Insights: Spotify provides valuable data and analytics to help you understand the performance of your ad campaigns. This allows for continuous optimization and better ROI.
Cost-Effective: Advertising on Spotify can be surprisingly cost-effective, especially compared to other forms of digital advertising. With flexible budgeting options, you can control your spending and maximize your results.
Now, a Step-by-Step Guide to Advertising on Spotify
Now that we've figured out why Spotify is a great platform for advertising, let's dive into the step-by-step process of getting your business on board.
1. Create a Spotify Advertiser Account:
Go to the Spotify Ad Studio website.
Sign in with your Spotify account or create a new one.
Once logged in, you can start building your ad campaign.
2. Define Your Campaign Objectives:
Decide what you want to achieve with your ad campaign. Are you looking to increase brand awareness, drive website traffic, or promote a specific product or service?
3. Set Your Budget and Schedule:
Determine how much you're willing to spend on your campaign and set a daily or total budget.
Choose the start and end dates for your campaign.
4. Target Your Audience:
Spotify offers a range of targeting options. Define your target audience based on demographics, interests, and behaviours.
Use Spotify's data to refine your targeting for maximum impact.
5. Create Your Ad:
You can choose between two types of ads: Audio Ads and Video Takeover.
Craft a compelling message or script that resonates with your target audience.
Ensure your ad aligns with the platform's guidelines and policies.
6. Upload Your Creative:
If you're creating an audio ad, record and upload your audio file.
For video ads, upload your video content and thumbnail image.
7. Review and Launch:
Double-check your campaign settings and creative elements.
Click the "Launch Campaign" button to set your ad live.
8. Monitor and Optimise:
Regularly review the performance of your ad campaign using Spotify's analytics.
Make adjustments to targeting, budget, or creativity based on the data to improve results.
9. Measure Results and Refine:
Track key metrics like impressions, clicks, and conversions.
Use these insights to refine your future campaigns for even better results.
More of a visual learner? Check out this awesome video explaining how to set up your first Spotify campaign: How to Set Up Your First Spotify Ads Campaign - YouTube. Or, get in touch with us at Matter Agency: we've seen some great results for our clients after setting up Spotify ads for them.