Looking for new ways to boost product sales? Pinterest might be the answer
With social media now forming a core part of almost every business’s marketing strategy, having a Meta (aka Facebook and Instagram) presence for your products is no longer enough to give you the edge over your competitors online. So, what to do?
Depending on what kind of product you’re marketing, you may want to consider Pinterest.
Often written off as ‘just a place for DIY projects and recipe inspiration’ Pinterest is, in fact, a powerful tool for brands looking to make their mark in the crowded and competitive digital landscape.
If you haven’t added Pinterest to your product’s social mix yet, here are a few stats that may make you reconsider*:
80% of weekly Pinners have discovered a new brand or product on Pinterest
97% of top Pinterest searches are unbranded, making the platform fertile ground for your brand to be discovered
Pinterest has an excellent search engine, with more than 5 billion monthly searches
What opportunities are there for my promoting my product on Pinterest?
There are so many ways that Pinterest can help support product visibility and sales, here are a few of our favourites:
SEO
Pinterest is not just a social media platform; it's also a powerful search engine. When users search for ideas, products, or services, Pinterest provides them with relevant results. By optimising your pins and boards for search, you can increase your brand's visibility and drive organic traffic to your website. This is an effective way for new brands to improve their online presence and drive potential customers to their sites.
Pinterest Ads
Like most other social media channels, Pinterest offers the ability to pay for display ads to be targeted to people who are most likely to be interested in your products. A number of our clients in the home furnishings industry have seen strong results from Pinterest display ads.
Quick tip: If possible, using video or moving graphics in your ads as these have much better cut through.
Shoppable Pins
Pinterest has evolved beyond a platform for inspiration; it's now a place to shop as well. With features like shoppable pins and catalogues, new brands can directly connect users with their products, streamlining the path to purchase. This e-commerce functionality can be a game-changer for brands looking to drive sales.
Pinfluencers
Never heard of ‘Pinfluencers’? School yourself, they are a big deal and can be extremely effective for brands looking to introduce or hype their producst.
Pinfluencers will create and pin beautiful lifestyle photos of your products (much in the same way as an Insta influencer would). The Pinfluencer can then tag your brand to the content to introduce it to their audience. You can also attract new buyers by repurposing the content onto your boards and then use shoppable pins to drive sales.
If Pinterest’s so great, why isn’t everyone on it?
The main reason why Pinterest isn’t used by every brand, is that it’s very much a niche platform, based on providing highly aesthetic, inspirational content.
So, if your product is more ‘agricultural’ than ‘aspirational’ then you may not find the engagement you’re looking for.
But, if you’re not selling home furnishings, fashion or beauty products, don’t immediately consider yourself out of luck. Plenty of other categories are getting plenty of traction on Pinterest – from streaming services to event organisers, home maintenance products and providers of financial services.
To be successful though, you will need to invest in creating visually appealing content.
Some final Pinterest inspo..
In a digital world where new brands face stiff competition, Pinterest offers a unique opportunity to stand out and connect with a vast and engaged audience. By leveraging the power of this platform, new brands can tell their story, showcase their products, and connect with their target audience in a way that can drive not only brand awareness but also revenue.
So, if you're a new brand looking for a fresh and effective way to grow your business, consider harnessing the potential of Pinterest; it might just be the spark your brand needs to shine online.