Latest News & Insights
Google Ads Grant for Non-Profits in NZ
Facebook Marketing: What is a Conversion Lift?
Why You Need UGC In Your Social Media Strategy
Here is a breakdown of why you need to add user-generated content to your social media marketing strategy, plus our favourite examples of it, and some top tips on implementing UGC.
Sustainability in Digital Marketing: The Cloud, Ads and Greenwashing
As digital marketers in Auckland, New Zealand and all over the world, we need to be conscious of how much data we are storing, saving and hoarding. Not to mention the environmental impact of each post, like and share.
What does the future hold for TikTok?
What does the future hold for TikTok? As NZ’s top social media marketers, we delve into the popular app’s recent legal struggles, and examine if it will stick around in New Zealand.
Tips for marketing during a recession
As marketers (both agency and client-side), many of us have faced an incredibly challenging last couple of years already... Now, with a recession on the cards for 2023, we’ve pulled together our advice for maintaining a successful marketing programme.
Updated your website’s Google Analytics with GA4? If not, here’s how to get it sorted!
Recently, Google has introduced what it’s calling ‘the next generation of Analytics’ – Google Analytics 4 (often referred to as GA4). GA4 is essentially an updated version of the original Analytics tool, which has new features that make for even better data gathering.