Tips for marketing during a recession

As marketers (both agency and client-side), many of us have faced an incredibly challenging last couple of years already... And, with a recession on the cards for 2023, things aren’t about to become any easier.

If you’re a marketing manager, then buckle up – 2023 is looking like it’s going to be a rough ride for the economy… and we all know that (unless you’re fortunate enough to be a recession-proof product or service) when belts tighten, marketing budgets are one of the first costs to be reduced.

Of course, any marketer worth their salt understands that maintaining a strong and relevant brand presence is vital when markets contract. If there is less being spent in your industry, you’ll need to fight hard for every last sale. But that can be hard to achieve when your CFO is asking you to reduce your spend!

So, what to do?

Here at Matter, most of our team has experience in marketing through recession. We recently pulled together some thoughts, published via the Marketing Association’s website, that may be useful for marketing managers who are starting to plan their programmes and budgets for the new year.

Read the full article here.