5 social media resolutions your brand should keep this year

Most of us start off the year with a resolution or two. While some of these personal goals might not be that do-able (daily gym visits, anyone?!), when it comes to your brand, here are 5 resolutions that you ought to keep.

1. Give social some serious love

With Kiwis spending a whopping 2 hours daily on social*, your brand needs a serious social presence. Think carefully when weighting your ATL versus social spend. Where is your audience likely to linger?

Detailed targeting, static and dynamic ad options, multiple channel reach (and the potential to retarget) means that social has some serious potential to deliver the results you’re seeking – and at a fraction of the cost compared to traditional ATL.

2. Always about the aesthetic

A witty caption won’t get you far on social, unless you have the looks to match. It’s worth investing in quality content – static and dynamic. Consistency is also just as vital.

Decide the desired aesthetic for your brand, how it should look, and the tone of voice. Make sure your just as consistent with hashtags to drive organic reach and boosted budget to support your key posts.

3. Staying secure throughout the year

Sadly, we’ve heard many a horror story among the Kiwi marketing community when it comes to the security of their brands’ social pages. Do a quick audit and check:

• Who has access to your Meta Business Manager?

• Is Two-Factor Authentication set-up? (Read more about this security must-have here.)

• Do you have ownership of your page, or does your agency? (We’d highly recommend they only have Partner-level access.)

• Do you regularly reset your passwords – and ensure they are ‘gold-standard’ in complexity?

Even with the best planning and security, it always pays to be prepared. Do you have a clearly defined plan if the worst occurs?

4. Getting serious about your LinkedIn presence

While it’s not bright and sparkly like Facebook, Instagram or TikTok, LinkedIn is still a serious contender when it comes to your corporate marketing efforts.

At a minimum, set-up a corporate page and ensure it is fully populated. Post content regularly (even if that is once a month) and consider the valuable targeting that you can apply with sponsored content.

5. Staying true to you

Trends will come and trends will go (remember Snapchat?!) – but investing in quality content never goes out of style. While it’s important to pay attention to what’s trending, and new developments in the social space, stay focused and nailing those key success factors first.

Working with a trusted agency can help you remain single-minded on driving the marketing plan. They should work with you to understand your brand, your objectives – and develop cost-effective, creative and captivating ways to achieve them.

* Source: GWI social media report, 2022.