Two-Factor Authorisation: Why It Matters

This blog was first published on the 25/01/2021

If you are a dedicated Facebook user, you will likely be aware that the platform is now placing more relevance on its Two-Factor Authorisation process.

Two-factor authorisation is a security feature enabled by Facebook to protect your account in addition to your standard password. If you set up two-factor authorisation you’ll be asked to enter a special login code or confirm your login attempt each time someone tries accessing Facebook from a browser or mobile device that Facebook doesn’t recognise.

While for the moment, users can still switch over to this on a voluntary basis, as Auckland’s leading social media marketing agency, Matter Agency feel that there is particular relevance for users to do so, both on a personal and business level.

Two-Factor Authorization – For Personal Use

The primary focus for enabling two-factor authorization as a personal user is that it gives Facebook users more control over access to their account, along with their own personal safety. By using Two-Factor authorization you, the Facebook user, has complete control over how your account is accessed. So even if your password falls into the wrong hands you can be sure that any kind of bad guy won’t be able to get into your account.

In a time of mass identity-theft and where internet crimes are becoming more of a reality, two-factor authorization is a key step to safety that users should implement.

Two-Factor Authorization – For Business Use

Alongside its practicality for your online safety, Facebook also takes two-factor authorization as a key factor in running your business on the platform. If you are wanting to advertise on Facebook, it is vital that you turn on two-factor authorization, otherwise you will find it difficult to advertise on the platform, with Facebook prohibiting you from using its Ads Manager platform.

Facebook does this due to protecting items such as financial data and credit card details, and it’s just another level of added security for businesses.

Wanting more information on how to make the most of your Facebook presence as a business? Get in touch with our dedicated team at Matter Agency who are experts in the platform, along with all of its ins and outs.