So how long does it take you to make a post on your personal Facebook or Instagram page?

Around the office, the answer seems to be ‘about two minutes’. Maybe a photo or video of the kids, a caption, “So cute when they play together!” and done. Or perhaps a nice view, with a glass of wine in shot, caption “Not a bad place for a Saturday afternoon!” tag the location, and done.

Ask about a social media post for a client and the answer is a little different.