Is your social big on looks, but short on substance?

When it comes to social media, we all know that the visual aesthetic is key. But focusing on good looks shouldn’t come at the expense of your content quality.

Why content counts

A great image entices, delights and intrigues those who see your brand on social. It needs to be matched with an engaging caption that entertains, informs, and inspires. Getting that combination right will ensure you stand-out from the crowd.

Does your content do your brand justice?

A great social media caption should:

·        Reference the image – explain the connection

·        Be succinct – with single-minded messaging

·        Support your brand personality – use a consistent tone of voice

·        Reflect your audience – you need to understand your follower base and write with them in-mind

While our list of success factors is far more extensive, if you’re already nailing these ones, give yourself a pat on the back!

How about that structure?

A poorly constructed post will switch people off. Make sure you use:

·        Correct spelling and grammar

·        Paragraph spacing

·        An emoji or two can add visual emphasis – but use them wisely

·        Relevant hashtags

Always get a colleague to do a quick review of your content before you hit post.

Support your sales objectives

If you’re investing in a social presence, it needs to support your sales and marketing objectives. Every post should include a call-to-action. Here are a few examples:

·        Book a consultation

·        Search for your local stockist

·        Follow us now

·        Bookmark our post

·        Shop our range – and make your products social shoppable

To maximise your efforts, don’t just rely on organic reach. Allocate a portion of your budget to paid reach by boosting your posts to a clearly defined target audience.

Use all your content opportunities

Once you’ve created and posted your content, take advantage of every communications opportunity:

·        Share it on Stories

·        Create a Reel – do your homework to create one like the pros

·        Share it across all your social channels

·        Re-purpose it as a topic within your email newsletter or catalogue

·        Tag in those suppliers/clients that you’ve featured

Don’t think what works on Instagram will do just as well on LinkedIn – channel customization is key!

Need a few expert pointers?

As seasoned marketers and social media experts, the team at Matter can help you achieve post perfection with ease. To ensure your social presence is set for success, get in touch with us now.