3 Reasons You Need Meta Business Manager

This blog was first posted 04/03/2020

It’s a fact of life that if you want to use Facebook (or Meta) effectively as a business or brand then you need to be ok with their ‘pay to play’ functionality. The basic premise of this is that for your businesses or brand’s Facebook page to see any type of significant interaction on Meta you will need to pay for ads to promote your material to Facebook’s almost 3 million users.

Using ads on Meta is a great way to grow your page’s relevance and clout and allows many businesses to attract new users, who previously would not have been aware of it.

If you’re a brand or business who wants to take their Facebook presence seriously, or perhaps you already have a Facebook presence but are looking for a better way to bolster your engagement then you need to actively be using Meta Business Manager.

Meta Business Manager is an all-inclusive tool that allows a business or brand to not only manage their content, but also to build ads and receive specialised statistical information as to the performance of these ads.

Incorporating Meta Business Manager into your use of Facebook as a business tool is an important step for any business using Facebook to take and means that you’ll be using Facebook correctly, and with greater control,

Here are three reasons why you should be using Meta Business Manager:

1. Trust:

Using Meta Business Manager helps you to build a greater sense of trust with Facebook. If Meta sees that you are using its system correctly, by using Business Manager, it will work to prioritize any advertising you undertake more effectively. This will help to raise your businesses presence on Facebook and can help you achieve greater results with your preferred audience.

2. Centralization:

One of the great benefits that comes from using Meta Business Manager is that it allows a business to have centralized control over who has access to their page, along with what is being published. This control allows for a more defined communications message and singular focus in both the content your page publishes and the advertising that you create.  

3. Collaboration:

A recurring part of Meta for brands and businesses is very often the working relationships that form between both the businesses and their speciality social media/digital marketing agencies. When it comes to proper collaboration between brands and agencies this is something that Meta Business Manager addresses allowing Clients (businesses) and Agencies (digital marketers) access to Meta Business Manager and the ability to work together on managing a Facebook page. Clients and Agencies can partner together to control content dispersal and advertising creation, and there are strict controls in place so that is no confusion as to who is responsible for what.

For businesses and brands who want to make the biggest impact they can on Meta, Meta Business Manager is a tool they should actively be engaging with.

If you’re a business or brand who are seeking greater control over your Facebook page and want to know how to set up a Meta Business Manager the RIGHT WAY then then get in touch with our team at Mater Agency.