Case Study: MOTAT

MOTAT is an iconic Auckland destination, with more than 200,000 visitors passing through its gates in 2022/23.

With social media making up a vital part of MOTAT’s marketing strategy, its inhouse team partnered with Matter on a project designed to take its social media to the next level.

Key results:

  • Audience-mapping identified a refreshed approach to content creation that would resonate more strongly with key audiences.

  • A review of social media channels in use identified opportunities to remove underperforming channels and introduce key new channels to reach a key audience that was previously excluded from MOTAT’s social media marketing.

  • A tailored social marketing funnel was developed to establish a more strategic approach to social activity, ensuring ad budgets could be used more efficiently.

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Let’s work together.

Want help taking your social media to the next level?