Case Study: Dairy Holdings
With more than 60 farms around the South Island, Dairy Holdings is Fonterra’s largest supplier and shareholder. Matter worked closely with Dairy Holdings and its creative agency, Bob’s, on a recruitment drive using social media that yielded impressive outcomes.
Key results:
Dairy Holdings’ social followings grew significantly, with Facebook page visits up 544% during the campaign period.
In just 4 weeks, the social media campaign generated more than 2,000 visits to Dairy Holdings’ new recruitment website. Resulting applications proved the visitors to be highly qualified.
Use of a tailored social media marketing funnel that included strategically targeted content, as well as retargeting, enabled us to achieve a competitive CPA. Our constant optimisation then enabled us to better our own result by 10%.
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